L.G.R WORLD
L.G.R WORLD
Inspired by Africa. Handmade in Italy.
Every L.G.R frame is created with the idea of an indestructible product able to accompany the adventurer in its endless experiences.
On a trip in 2005, Luca Gnecchi Ruscone visited one of the optical stores in Asmara, Eritrea owned by his grandfather who had once lived in Africa from 1930 to 1970. There he discovered a box of sunglasses, which had been imported from Italy 50 years earlier. Fascinated by the elegant design of the frames, Luca brought the pieces back to Italy.
He tracked down the original manufacturers and began a small production of the authentic frames, respecting the traditional artisanal methods of the past. Soon after, Luca began to sell them to Exclusive boutiques all over Europe.
LGR has now reached an international success conquering the likes of celebrities Tom Cruise, Prince William, Kate Hudson, Gigi Hadid, Giorgio Armani and many others.